Guide
The Five-Pillar Local Authority Playbook
How profile, reviews, entity data, site, and AI discovery reinforce each other.
Coming soonResources
Playbooks & field notes on local authority.
Long-form articles on visibility, trust, reputation, AI discovery, and conversion. Coming soon — subscribe or check back.
AI Discovery
How AI Search Decides Who Gets Recommended
What signals actually shape ChatGPT, Google AI, and Perplexity answers about local businesses.
Coming soonReputation
Review Velocity, Not Just Review Count
Why fresh, steady reviews matter more than total star count — and how to build a system.
Coming soonSEO
Fixing Entity Consistency Across the Web
Citation audits, schema, and NAP alignment that Google can trust.
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